micromax yu cyanogenmod
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Micromax Yu with CyanogenMod OS officially announced!


Micromax has just announced a new smartphone brand subsidiary under it! The new brand is named ‘Yu’, signifying it is solely dedicated to Youth! The company has now officially announced the tie up with custom rom company, CyanogenMod Inc. We have been hearing rumors about this partnership for some time, now all the rumors have come to an end by this announcement.

Micromax Yu is an online only brand, featuring similar sales strategy like Xiaomi, Motorola and Asus, and we do suspect the device will be exclusively marketed through Flipkart, whom we can call the exclusive king! The devices will only be available online, and they do not plan for offline sales. By this, we can really hope the price of these devices will be dirt cheap! The first device in the series will be available from the next month.

Micromax founder Rahul Sharma said that “We’re targeting all tech enthusiasts who will be able to bootstrap the device and play with it”, bootstrapping basically means rooting the device and playing with it (custom roms, ahem!). We have to remember the fact that Xiaomi supports rooting, and it does not void the warranty of their phones (Yes, it’s true!), which made most of the guys using the Redmi 1s phone basically a pro user, which now has so many custom roms. It would be more appreciated if Micromax also plans to do so with Yu smartphones. It may come true, considering the face that the device runs CyanogenMod!

cyanogenmod micromax

Read also : Micromax Canvas 5 : What we know till now!
The partnership of Micromax and Cyanogen has been rumored for long, and it also have been rumored that they will be shipping CyanogenMod on their next flagship device, Canvas 5. Now that they unveiled Micromax Yu brand, we’ll have to wait and find out will the CyanogenMod be shipping with Canvas 5 too.
Other than Yu smartphones, the company also has plans for other consumer electronics like smart bands, smart shirts and many other products. Yu Televentures, which is the official name of the company is a 100% owned subsidiary of Micromax and is led by their CEO, Rahul Sharma
UPDATE : Micromax Yu’s Official Page on facebook is live now, which was started just today (28/11/14), and they have uploaded a logo like image as their profile picture (we suspect it might be changed, it might be a place holder). And also two more images, one with caption : “Be “Rooted” to YU, not gravity”. Have a look at it :
micromax yu logo
 micromax yu
Have a look at their official facebook page : Yu Official page
Image sources: Yu fb page Ι Cyanogen


  1. Hi folks just heard the YU presenation .. The new gadget is something cool with a lot of features under the hood.. Eager to buy it from Amazon… waiting for it.. Heard that model was names Yureka..

    1. Yeah the device name is Yu Yureka! And it is a re-branded version of Coolpad F2, which we were the first site to report. Check out other posts on this phone on this website, you’ll it’s comparison with Xiaomi Redmi Note too.

    1. May be not! But you can expect CM to be ported to Canvas Nitro, by the enthusiast devs. This will surely increase the interest of devs in Micromax!

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